The Liberace Museum Store was created by Liberace himself in 1979, when he created the Liberace Museum.  

Liberace was among the foremost and most influential entertainers of the 20th century.  He created much of modern showmanship, and is the very reason Las Vegas looks like Las Vegas!

The Liberace Museum Store supports the Liberace Foundation for the Performing and Creative Arts.  The Liberace Foundation is sole heir of the Liberace estate, including the name, image, publicity, copyrights and trademarks of Liberace.